According to the US Bureau of the Census, the Hispanic population in the United States increased by 85%, from 22.4 million in 1990 to 41 million in 2005. Well, we are proud to say that we have very important Team members that have contributed to that growth! And this represents over $700 Billion in buying power!

What is even more amazing is that in the eight years from 2000 to 2007, the number of Hispanic Internet users will nearly double from 8.7 million to 16.0 million, according to eMarketer. As with other segments, Hispanics online represent a sweet spot for marketers, a desirable target with typically higher incomes and greater levels of education than overall.

An AOL Latino study also found that the Internet continues to be the best source to make a final brand decision for most Hispanics online. This year, 68 percent of online Hispanics said the Internet was their best source for making a final brand decision, compared to 51 percent in a 2004 AOL study. The number of Hispanics doing price comparisons on the Web also continues to grow. The survey found 72 percent of respondents use the Internet to compare prices of products versus 61 percent two years ago.

Hispanics are also are drawn to social networking sites. The survey found that 68 percent use instant messaging, 63 percent share photos online, 52 percent read or post blogs, 43 percent visit social networking sites, and 40 percent talk on a phone using the Internet. Are you willing to ignore this important consumer segment when you plan for your company's next marketing or outreach campaign? We wouldn't, and that's why we are here for you.

MGR Consulting Group has more than 20 years of experience working with the US Hispanic Market. From Television commercials to Public Service Announcements, Print Advertising or Federal and State Government Outreach Campaigns, we provide the expertise that you need to reach this important segment of our population.

Yes, we've worked with AT&T, Procter & Gamble, Chevron, MCI, M&M/Mars, and a lot of big clients. But we have also helped much smaller companies earn their presence and their niche with their Hispanic neighbors. And we want to help YOU.

The Internet is our passion. Multimedia marketing and advertising is our trade. Spanish blood runs through our veins. Need we say more?